{"title":"NEWBORN ESSENTIALS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeirloom Newborn Essentials for Life’s Sweetest Beginning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWelcome your little one with timeless newborn pieces crafted in soft pastels, delicate trims, and classic Southern charm. Our newborn collection is filled with heirloom-quality items made for hospital photos, coming-home outfits, nursery displays, and treasured keepsakes that will be cherished for years.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEach piece is thoughtfully designed to be gentle on baby’s skin, beautifully embroidered, and perfect for gifting.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat You’ll Find in This Collection\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePicot Trim Gowns \u0026amp; Footies\u003cbr\u003e Cozy, soft, and finished with classic heirloom details.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNewborn Hats \u0026amp; Bonnets\u003cbr\u003e Sweet and simple, with optional monograms.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBassinet Cards \u0026amp; Announcement Pieces\u003cbr\u003e Personalized touches for the first photos and hospital welcome.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlankets \u0026amp; Swaddles\u003cbr\u003e Soft, timeless fabrics embroidered with baby’s name or monogram.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePaci Clips \u0026amp; Accessories\u003cbr\u003e Coordinated essentials for baby’s big debut.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMilestone Cards \u0026amp; Keepsakes\u003cbr\u003e Capture every moment with beautifully designed details.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade for Photos, Keepsakes \u0026amp; Everyday Sweetness\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you’re preparing for the hospital, decorating the nursery, or choosing a heartfelt gift, our newborn items blend practicality with heirloom beauty. Every piece is crafted with love to celebrate your baby’s first days in the sweetest way.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Mamas Love Southern Knot Newborn Items\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e~Soft fabrics perfect for newborn skin\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e~ Classic embroidery + personalization\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e~Timeless colors and designs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e~Thoughtfully curated for gifting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e~Heirloom quality that lasts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHospital outfit + bassinet photos\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComing-home look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBaby shower gifting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNursery décor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKeepsake memory boxes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNewborn photography\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePersonalized \u0026amp; Made Just for Your Little One\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost items are made to order and stitched with love in the Golden Isles. We take great care in creating pieces that become part of your family’s story.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"untitled-nov19_19-06","title":"Newborn Announcement - Heirloom Banner","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe Heirloom Banner by Southern Knot\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a treasured keepsake, thoughtfully created to celebrate life’s sweetest moments and honor the Southern traditions that bring families together. Inspired by timeless charm and stitched with heirloom-quality craftsmanship, each banner is designed to commemorate the memories, milestones, and gatherings that become part of a family’s story. From birthday celebrations and baby showers to holiday traditions and cherished family occasions, these banners add a touch of Southern grace to every special moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLovingly embroidered and handmade to order, every Heirloom Banner reflects the warmth, beauty, and nostalgia of Southern living. Designed to be displayed, treasured, and passed down for generations, each piece is more than décor—it’s a family heirloom in the making.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAll Heirloom Banner designs are exclusively stitched by Southern Knot and handcrafted with exceptional care and attention to detail. Additional designs and personalized creations may be requested through our custom order form.\u003c\/span\u003e\u003c\/p\u003e","brand":"Southern Knot","offers":[{"title":"Default Title","offer_id":44901652922537,"sku":null,"price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/0555\/4857\/files\/270650C9-7D7B-4111-9B2A-2CF7AB5B32D8.png?v=1770433082"},{"product_id":"heirloom-quilt","title":"Heirloom Quilt","description":"\u003cdiv\u003e\u003cspan\u003eExperience timeless charm with our Heirloom Keepsake Quilt - \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eA perfect combination of comfort and classic Southern style. This elegant quilt is thoughtfully designed with an intricate heirloom pattern and measures 36\" x 46\" in size. Made from 100% soft and breathable cotton, it's gentle on delicate skin. Easy to care for, simply machine wash cold and tumble dry on low. Personalize it with your choice of crest, letter style and monogram color for a truly unique keepsake. Complete the look with our matching pillow covers and create a one-of-a-kind gift for new babies, christenings, or as a treasured family heirloom. Monogramming is included - just provide your personalization details at checkout!\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Southern Knot","offers":[{"title":"White","offer_id":45904455696553,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"White with Pink Trim","offer_id":45904455729321,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"White with Light Blue Trim","offer_id":45904455762089,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":45904455794857,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Light Blue","offer_id":45904455827625,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Medium Blue","offer_id":45904455860393,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue","offer_id":45904455893161,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"White with Ruffle","offer_id":46788438982825,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Pink with pink Ruffle","offer_id":46788440293545,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Cream with cream Ruffle","offer_id":46788440391849,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/0555\/4857\/files\/0BE983D0-00D3-4DE0-8564-525C72AC63D8.jpg?v=1770432817"},{"product_id":"grandmillennial-vintage-bloomer-set","title":"Grandmillennial Vintage Bloomer Set","description":"\u003cp data-start=\"171\" data-end=\"245\"\u003e\u003cstrong data-start=\"171\" data-end=\"245\"\u003eVintage Crochet Bloomer Set – Sweet Southern Style for Your Little One\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"247\" data-end=\"649\"\u003eTimeless, classic, and oh-so-charming — our \u003cstrong data-start=\"291\" data-end=\"326\"\u003eVintage Diaper Set with Crochet\u003c\/strong\u003e is made for memory-making moments. 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Delicate \u003cstrong data-start=\"453\" data-end=\"469\"\u003ecrochet trim\u003c\/strong\u003e adds heirloom flair, while thoughtful details like \u003cstrong data-start=\"521\" data-end=\"545\"\u003eelastic leg openings\u003c\/strong\u003e, \u003cstrong data-start=\"547\" data-end=\"565\"\u003elined interior\u003c\/strong\u003e, and \u003cstrong data-start=\"571\" data-end=\"615\"\u003ebutton closures at the shoulder and side\u003c\/strong\u003e ensure a comfortable, secure fit.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"814\"\u003eThe matching \u003cstrong data-start=\"664\" data-end=\"683\"\u003ebloomer and top\u003c\/strong\u003e set is perfect for warm days, milestone photos, or gifting to a family who cherishes tradition with a touch of Southern sweetness.\u003c\/p\u003e\n\u003cul data-start=\"816\" data-end=\"947\"\u003e\n\u003cli data-start=\"816\" data-end=\"843\"\u003e\n\u003cp data-start=\"818\" data-end=\"843\"\u003eFully lined for comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"868\"\u003e\n\u003cp data-start=\"846\" data-end=\"868\"\u003eEasy button closures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"869\" data-end=\"910\"\u003e\n\u003cp data-start=\"871\" data-end=\"910\"\u003eSoft elastic legs for gentle movement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"911\" data-end=\"947\"\u003e\n\u003cp data-start=\"913\" data-end=\"947\"\u003eIdeal baby gift or keepsake outfit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"949\" data-end=\"1049\"\u003eGive a nod to the past while dressing your little one in something beautifully made for the present.\u003c\/p\u003e","brand":"Love That Cotton","offers":[{"title":"White \/ Newborn","offer_id":45991267664041,"sku":"","price":48.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 3 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data-end=\"245\"\u003e\u003cstrong data-start=\"171\" data-end=\"245\"\u003eVintage Crochet Bloomer Set – Sweet Southern Style for Your Little One\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"247\" data-end=\"649\"\u003eTimeless, classic, and oh-so-charming — our \u003cstrong data-start=\"291\" data-end=\"326\"\u003eVintage Diaper Set with Crochet\u003c\/strong\u003e is made for memory-making moments. Crafted from \u003cstrong data-start=\"375\" data-end=\"396\"\u003e100% woven cotton\u003c\/strong\u003e, this set is as breathable as it is beautiful. Delicate \u003cstrong data-start=\"453\" data-end=\"469\"\u003ecrochet trim\u003c\/strong\u003e adds heirloom flair, while thoughtful details like \u003cstrong data-start=\"521\" data-end=\"545\"\u003eelastic leg openings\u003c\/strong\u003e, \u003cstrong data-start=\"547\" data-end=\"565\"\u003elined interior\u003c\/strong\u003e, and \u003cstrong data-start=\"571\" data-end=\"615\"\u003ebutton closures at the shoulder and side\u003c\/strong\u003e ensure a comfortable, secure fit.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"814\"\u003eThe matching \u003cstrong data-start=\"664\" data-end=\"683\"\u003ebloomer and top\u003c\/strong\u003e set is perfect for warm days, milestone photos, or gifting to a family who cherishes tradition with a touch of Southern sweetness.\u003c\/p\u003e\n\u003cul data-start=\"816\" data-end=\"947\"\u003e\n\u003cli data-start=\"816\" data-end=\"843\"\u003e\n\u003cp data-start=\"818\" data-end=\"843\"\u003eFully lined for comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"868\"\u003e\n\u003cp data-start=\"846\" data-end=\"868\"\u003eEasy button closures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"869\" data-end=\"910\"\u003e\n\u003cp data-start=\"871\" data-end=\"910\"\u003eSoft elastic legs for gentle movement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"911\" data-end=\"947\"\u003e\n\u003cp data-start=\"913\" data-end=\"947\"\u003eIdeal baby gift or keepsake outfit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"949\" data-end=\"1049\"\u003eGive a nod to the past while dressing your little one in something beautifully made for the present.\u003c\/p\u003e","brand":"Love That Cotton","offers":[{"title":"Newborn","offer_id":45991273758889,"sku":"","price":48.0,"currency_code":"USD","in_stock":false},{"title":"3 Month","offer_id":45991273791657,"sku":"","price":48.0,"currency_code":"USD","in_stock":false},{"title":"6 Month","offer_id":45991273824425,"sku":"","price":48.0,"currency_code":"USD","in_stock":false},{"title":"9 Month","offer_id":45991273857193,"sku":"","price":48.0,"currency_code":"USD","in_stock":true},{"title":"12 Month","offer_id":45991273889961,"sku":"","price":48.0,"currency_code":"USD","in_stock":false},{"title":"18 Month","offer_id":45991273922729,"sku":"","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2T","offer_id":45991273955497,"sku":"","price":48.0,"currency_code":"USD","in_stock":true},{"title":"3T","offer_id":45991273988265,"sku":"","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/0555\/4857\/files\/13_0da67b57-097c-472e-9683-e03bb1ec20e8.png?v=1750868413"},{"product_id":"preppy-crest-monogram-vintage-bloomer-set","title":"Preppy Crest Monogram Vintage Bloomer Set","description":"\u003cp data-start=\"171\" data-end=\"245\"\u003e\u003cstrong data-start=\"171\" data-end=\"245\"\u003eVintage Crochet Bloomer Set – Sweet Southern Style for Your Little One\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"247\" data-end=\"649\"\u003eTimeless, classic, and oh-so-charming — our \u003cstrong data-start=\"291\" data-end=\"326\"\u003eVintage Diaper Set with Crochet\u003c\/strong\u003e is made for memory-making moments. Crafted from \u003cstrong data-start=\"375\" data-end=\"396\"\u003e100% woven cotton\u003c\/strong\u003e, this set is as breathable as it is beautiful. Delicate \u003cstrong data-start=\"453\" data-end=\"469\"\u003ecrochet trim\u003c\/strong\u003e adds heirloom flair, while thoughtful details like \u003cstrong data-start=\"521\" data-end=\"545\"\u003eelastic leg openings\u003c\/strong\u003e, \u003cstrong data-start=\"547\" data-end=\"565\"\u003elined interior\u003c\/strong\u003e, and \u003cstrong data-start=\"571\" data-end=\"615\"\u003ebutton closures at the shoulder and side\u003c\/strong\u003e ensure a comfortable, secure fit.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"814\"\u003eThe matching \u003cstrong data-start=\"664\" data-end=\"683\"\u003ebloomer and top\u003c\/strong\u003e set is perfect for warm days, milestone photos, or gifting to a family who cherishes tradition with a touch of Southern sweetness.\u003c\/p\u003e\n\u003cul data-start=\"816\" data-end=\"947\"\u003e\n\u003cli data-start=\"816\" data-end=\"843\"\u003e\n\u003cp data-start=\"818\" data-end=\"843\"\u003eFully lined for 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